Solar Panels Business Plan

Luckily, it doesn’t take much time or expertise to reap the benefits of digital marketing.

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In contrast, a sloppy website can make a bad first impression and cost a company future consideration from customers.

Once a company’s website is optimized, Search Engine Optimization (SEO)—including the strategic use of keywords that customers may be searching for—can help make the website rank higher in Google search results.

Social media platforms like Facebook, Linked In, Twitter and even Instagram provide venues for prospective customers to see the positive experiences others have had with a company.

Additionally, if a solar company can cultivate engagement from current and past customers on social media, their likes and comments can catch the attention of their friends and family— who might turn into that company’s next customers.

Paid options like Google Adwords, which allow companies to rank higher for certain relevant search terms, can also increase the visibility of a website.

These digital solar marketing options can help many more interested customers find a solar installation company— with little effort on the company’s part.

We explain the value offered by different digital marketing options and highlight concrete strategies to make the most of each.

The recent documentary, Before the Flood, by Leonardo Di Caprio, has taken the world by storm by highlight the impact that human activities have on the environment.

Traditionally, one of the biggest challenges of marketing has been that it is hard to measure the results of different initiatives, like mailing flyers or putting up billboards.

The beauty of digital solar marketing, in contrast, is that there are many ways to gather data and track the impact of certain initiatives.