Of course for the CEO wanting to increase profits there may be many more barriers preventing the goal from being reached.
The CEO needs to attempt to recognise these barriers and remove them or find other ways to achieve the goals of the organisation.
However many opportunities are missed or not taken full advantage of.
Often we are unsure how to take advantage of an opportunity and create barriers - reasons why we can't take advantage. All problems have two features in common: goals and barriers.
It would be wonderful to have the ability to solve all problems efficiently and in a timely fashion without difficulty, unfortunately though there is no one way in which all problems can be solved.
You will discover, as you read through our pages on problem solving, that the subject is complex.
From the information gathered in the first two phases of the problem solving framework it is now time to start thinking about possible solutions to the identified problem.
In a group situation this stage is often carried out as a brain-storming session, letting each person in the group express their views on possible solutions (or part solutions).
Dealing with a customer complaint may be seen as a problem that needs to be solved, and it's almost certainly a good idea to do so.
The employee dealing with the complaint should be asking what has caused the customer to complain in the first place, if the cause of the complaint can be eliminated then the problem is solved.