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If so, how much revenue, and for what length of time?
Both imply a stoppage in critical operations and are reactive.
An example would be the business impact analysis component of a BCP program.
Critical services or products are those that must be delivered to ensure survival, avoid causing injury, and meet legal or other obligations of an organization.
The impact of a disruption to a critical service or business product determines how long the organization could function without the service or product, and how long clients would accept its unavailability.
It will be necessary to determine the time period that a service or product could be unavailable before severe impact is felt.