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The film starts with a frame of a young woman’s face, we are zoomed in at a close perspective as the frames change viewpoints around her face.Bass overlays typographic treatments during these first few scenes and in the fifth frame he incorporates that genius element which makes the sequence so compelling.
We are taken into this woman’s mind through a spiraling graphic treatment that evolves during the journey.
This constant change eludes viewers to believe that there is something a-strew in this women’s life.
His title sequences were cutting edge and many argue they completely changed the way films were presented during that time.
In his most popular title sequences, The Man with the Golden Arm by Otto Preminger, Vertigo by Alfred Hitchcock, and North by Northwest by Alfred Hitchcock, Bass combines the use of simple, yet bold, graphic elements, the juxtaposition of lines, and subtle symbolic inferences to introduce the theme in an interesting way.
This movie was almost just as groundbreaking as the title sequences designed by Bass.
It was the first time a drug addict had been portrayed as a character with morals and ethics rather than an all out drug fiend.Amanda Rice ART 210 Term Paper 4/22/15 Saul Bass: Designer & Storyteller The 1950s was an exciting time for the film industry, especially for those lucky enough to include the genius of Saul Bass to their productions.In addition to designing logos for some of the biggest corporations we know today, Saul Bass was also incredibly skilled working in the film industry.A new movie festival pays homage to the master of film posters and title sequences.If cinema and graphic design made up a venn diagram, there'd only be one name to overlap both circles.As his career continues, Bass becomes more and more sought after in the film industry.In 1958 he was commissioned by Alfred Hitchcock to do the opening scene for Vertigo.Saul Bass is the connection of course, the American graphic designer behind Hitchcock's most famous title sequences, along with classic movie posters for the Master of Suspense, auteur Stanley Kubrick and many more.Arguably he also storyboarded the iconic shower scene from , but that's a discussion for another day.Bass again, incorporates this single graphic element onto a black screen in a seamless fashion…The buzz around Taylor Swift’s new “Look What You Made Me Do” can go in plenty of directions. Up until that time, title credits were generally tacked on to movies, sometimes even shown on closed curtains.