Questions on time limits, what you will serve at your cafe, and the kind of experience you want your customers to come to expect are some of the questions you need to answer.
The following are some examples of questions:– Will this be a casual place, or is there going to be some requirements?
Having particular marketing channels and promotional plans in place are very important.
You might have a great business plan, and one that the local market in your area will tolerate, but reaching your key demographic is important.
The most practical initial step is going to be finding out if a market exists for what it is you are trying to do.
A great idea is only as good as the customers that will support it.You have to be able to cover the bills, and earn whatever it is you need to survive.Beyond that, you can be a great profiteer, and really manage your bottom line, or you can continue on making enough to cover the bills, but at some point you will have to draw on your inner profiteer, because just meeting the bills every month can fast land you in a fiscal quagmire that will threaten your very existence.Whether the idea of the Japanese kissaten appeals to you or not, it raises natural questions about how long you want people to be able to sit at your computers, what the hourly charges will be, will you have an open-access computer for quick use, of perhaps less than 10 minutes, and will you have laptops and tablets for patrons to use.Beyond this you want to ask if you are going to offer beverages and light fare, so as to manage expenses in the beginning, or what kind of a menu might you have.– Will your patrons be able to sit in your cafe indefinitely, or will they be paying by the hour for internet access?– Do you plan to provide Wifi for those who bring their own devices, and if so, will there be a charge for this?Reminding yourself you have to be able to eventually earn a profit from your venture will naturally lead to market analysis, and finding out where the nearest competitors are located.There has to be sufficient market share for the business to survive.The first question is what products or services will you be offering now, and what products and services might you want to build-in to your business model in the future?There is a coffee house model in Japan, called the kissaten, that allows patrons to basically buy one cup of coffee, and then stay indefinitely.