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The most potent role of media in society is to provide latest information about different happenings.It was the chief objective of media to keep people aware about the whole world, national, and local events and happenings.Media performs very important functions in the society.
A very dynamic role that media is playing in bringing social change.
Media has reshaped the societies with its vibrant approaches.
Political, social, economic and religious programs and write ups enable people to know about their rights.
Where there is a strong media, awareness level of general public is very high.
Media performs crucial functions in a society, but some time its role may turned negative.
In the world of today, media has become almost as necessary as food and clothing.Programs of sports, fashion, cartoons, society focused programs like dramas & films; all are the indispensable sources of entertainment. It is not mandatory that only educated and learned people watch TV or read newspapers, because now it is easy for even an unlearned and illiterate people to be aware of its surroundings.Educational and entertaining programs can help learning the new trends of society.Those issues which were considered as secondary or less important become the priority just because of active role played by media.Current media has proved that it is the fourth pillar of a democratic state by exposing the issues of accountability and good governance.For example public in America or Europe is more aware then public in Asian or African countries.It is just because media in these countries is free, strong and playing its due role.It is true that media is playing an outstanding role in strengthening the society; its a mirror of the society.Its duty is to inform, educate and entertain the people.It is the dire need of todays globalized people to be aware of their surroundings.Therefore everyone gets information through easy accessible sources of media.