*Essentially, working backwards means that features or products will always hold intrinsic value to the customer, as they will be rooted in solving a specific and tangible problem. Perhaps not, otherwise every company out there would offer a brilliant CX.*

*Essentially, working backwards means that features or products will always hold intrinsic value to the customer, as they will be rooted in solving a specific and tangible problem. Perhaps not, otherwise every company out there would offer a brilliant CX.Then again, it’s not all that difficult to implement when you take into consideration these key points.*

In doing so, you’re bound to find your missing item lying somewhere.

Spongey boarded the bus when there were some passengers on it.

If it had the atmosphere of Curry’s, it might prove less appealing… This all stems from Steve Jobs himself, who once said that “you have to start with the customer experience and work backwards towards the technology”.

So, why is this method so effective when it comes to creating an effective CX strategy? The ‘working backwards’ method is defined by a focus on the customer need.

Hence, to undo that, we’ll need to subtract 8 people and add 3 people from 13 so that we can get the original number of passengers in the beginning.13 – 8 3 = 8Congrats!

We have now solved the question and found that there were 8 passengers at the start when Spongey first boarded the bus.Instead of starting with the technology, this means beginning with the benefits of the technology for the customers, and the problem it will solve in their lives. While features like faster charging and a front-facing camera might sound impressive when described in terms of the technology used, the customer might still question why these features exist.However, when you start with the need – for instance, ‘I need a full battery quickly’ or ‘I want to take selfies more easily’ – the benefits immediately become more obvious, and the product sounds much more appealing.Next, 8 people got on, 3 people alighted, 11 boarded.These events are linked and happen one after another and we know the exact number of people involved during each event.Fractions involving large numbers can be a handful, but sometimes these fractions can be reduced, taking those large numbers off your hands.This tutorial shows you how to reduce a fraction to its simplest form. Now, it’s time to solve the puzzle by undoing the effects of each event to find out the original number of passengers on the bus!Now, starting at the end of the problem, let’s try to undo each event one step at a time until we reach the beginning of the question.When the bus arrived at the next stop, an additional 8 people boarded the bus and 3 passengers alighted. All 24 people alighted the bus at the bus interchange.How many passengers were there on the bus when Spongey boarded it?

## Comments Problem Solving Work Backwards

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