It is important to be as specific as possible while giving the business description as it provides a base for the company to make its own path in the industry.
So a business plan should also include products and plans that might benefit or adversely affect your business.
Therefore, the most important element of your plan will be the executive summary.
It is a snapshot of your entire business plan, highlighting the key points and touching on your company profile and goals.
Show how you are going to sell your products or services.
Make sure you clearly outline the tactics you will employ to sell your products.Businesses succeed because they recognize an unmet customer need or problem, and provide a cost-effective solution to the problem.The solution should save the customers significant time and money, or improve their quality of life. Many start-up companies, particularly technology ventures, begin by developing a single product.Poor analysis of the market and competition is one of the top three critical mistakes investors see in a business plan, according to a survey by Profit Dynamics Inc.in “Attracting Capital from Angels.” Provide a candid assessment of your management team.Because important assumptions for the financial forecast may not be known, such as the development cost of the company’s proposed products, the forecast numbers are to some extent based on educated guesses.This makes writing the plan particularly challenging.Discuss any gaps you currently have in the management group.Describe in detail the experience and competencies needed from each person you will be hiring, and how you intend to find these outstanding individuals.Even a short strategy hastily written on the back of a tissue in an effort to develop your company is a business plan.Business plans map out the roles, responsibilities and goals for the extended future.