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It has a good reputation, excellent people, and a steady position in the local market, but has been having difficulty maintaining healthy financials.
Copies of our brochure and advertisements are attached as appendices.
Of course, one of our first tasks will be to change the messaging of our literature to make sure we are selling the company, rather than the product.
We make sure that our clients have what they need in order to run their businesses at peak performance levels, with maximum efficiency and reliability.
AMT is a 10-year-old computer reseller with sales of $7 million per year, declining margins, and market pressure.
This business plan leads the way by renewing our vision and strategic focus of adding value to our target market segments—the small business and high-end home office users in our local market.
It also provides a step-by-step plan for improving our sales, gross margin, and profitability.
Unfortunately, we cannot sell the products at a higher price simply because we offer services; the market has shown that it will not support that concept.
We must also sell the service and charge for it separately.
We make sure that our clients have what they need to run their businesses at peak performance levels, with maximum efficiency and reliability.
Since many of our information applications are mission-critical, we give our clients the confidence that we'll be there when they need us.