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But when it comes to greeting card marketing, your recipient is a customer or a business partner.Sometimes, companies tapping into a greeting card marketing campaign during religious and national holidays end up writing unintentionally offensive messages.
I like getting personal messages addressed to me instead of generic ones.
I’m pretty much obliged to reply to the sender after receiving them.
Buying a set of greeting cards from a stationery store and sending them to a mailing list is one way to go. Business greeting cards have the potential for customization and it can be a great way to stay in touch with your customers, clients, and business partners.
You can send them greeting cards during the winter holidays, Mother’s Day, Easter or Valentine’s Day to celebrate events and show your appreciation.
By Carolyn Edlund Although there is no “big secret” to creating a successful greeting card line, there are some basics that are always necessary – compelling images and great writing.
A catchy image will grab the attention of the shopper, and the right message will sell the card.
Your business greeting cards need to be personal enough to show appreciation but it should be generic enough so it doesn’t offend anyone.
Avoid designing cards that are religious in nature.
It could be a gift card from one of your business partners, as long as it is useful to the segment you are targeting.
If you’re an e-commerce business, use a call-to-action statement to lead them to a special landing page you made to coincide with your greeting card campaign.