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By the 1990s, work and career had become more important than family commitments (Wilkinson 1994).Women were beginning to flex their muscles, egged on by the media which unveiled the idea of ‘girl power’.
However, from early childhood we still continuously take in messages and images from the media about what men and women are like and how they should behave (Morley 1986).
It was because of the content of such media that many young girls who grew up in the 1950s and 1960s believed that women should stay at home to take care of their families.
These four components of the affinity between men and women in various cultures effectively illustrate the societies’ perceptions and understandings of each of the sexes.
Subsequently, how each sex demonstrates their core of beliefs and or knowledge is dependent upon these perceptions of their role and contribution to society.
There is no doubt that the media were responsible for many of the images people were exposed to at this time just as they influence people’s views today.
However, there have been some radical changes in the way men and women are portrayed by the media, particularly in relation to the way women are viewed.Thankfully, things have changed for the better, albeit very slowly, and we have access to alternative ideas from our own lives, and even from the media themselves., but the overall effect is a slow shaping of what we think of as natural and normal.The media has been forced to change to keep up with changing styles and lifestyles.Through the application of one or more of these dimensions, each culture defines gender relation.Although one society may rely more heavily on a certain component to provide definition of distinction between gender, anthropologists and sociologists have found numerous similarities between the uses of these dimensions as a tool of definition in dissimilar cultures.The paper also looks at the sexes with respect to finances, familial decision-making, and overall power and influence.“Gender relations are most easily characterized through an interpretive analysis of reproduction, production, power, and gender ideologies.The risk of being labelled as effeminate by other boys or ‘butch’ by other girls was a very powerful factor.In today’s world, such media stereotyping is not as strong and girls and boys have more freedom to be who they want to be.In this discussion we will look at ways in which media representations of gender have changed in recent decades, and in particular will highlight whether these changes have led to improvements in the way in which women and men are portrayed by the media.Before World War Two, it would have been unusual to see a man changing a nappy or feeding a baby because this was considered a woman’s job.