It addresses both the strategic planning and executional part of new product development and management in both established firms and new ventures.
Topics of particular interest are new products marketing, accelerated product development, management control in development projects, learning in development projects, and intuitive decision making in the fuzzy front end of innovation.
She also serves as a Vice Dean of Education on the Board of SBE.
She obtained her Ph D from the School of Business and Economics, Maastricht University, the Netherlands.
Before taking on this role, she was the program director of the Bachelor's programma International Business Adminstration.
Addtionally, she had a leading role in curriculum innovation during her work in the Committee van der Wel.Recently, he has started to collect, review and analyze secondary data to study and simulate product development management issues.Examples of his research can be found in such journals as Journal of Product Innovation Management, International Journal of Research in Marketing, IEEE Transactions on Engineering Management, Marketing Letters, Journal of Engineering and Technology Management, Journal of Retailing, R&D Management, British Journal of Management, Journal of Systems Science and Systems Engineering, Journal of Retailing and Consumer Services, and Industrial Marketing Management.This is a global network of pension funds, insurers and asset managers committed to advancing the practice of responsible investment.She helps influential individuals and major organizations in the sector develop strategies that reconcile profitability and sustainability and to work collaboratively with their peers.Her Ph D thesis focused on consumer evaluations of mobile service innovations.Her work has been published in several academic journals, among which .This Committee's assignment was to completely renew the education portfolio of SBE.The cocreation project that was initiated to develop the new curricula was lead by her.Roelie van Wijk - Russchen CEFA is Global Head of Responsible Business & Public Affairs at Aegon Asset Management since January 2018.A global role to improve and support global responsible business and sustainable investments within Aegon.