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In addition to coffee, Dunkin’ has focused on serving more cold-brew coffee, iced teas and other drinks.The company also has simplified its menu, expanded mobile ordering and launched new items like Donut Fries.
Embed them in your own posts using the Trefis Word Press Plugin."A plan to use innovation, data, and technology to drive sales, take creative approaches to maintaining leading U. franchise returns, focus on growth in the international business, and expand its CPG (consumer packaged goods) business, is all part of Dunkin' Brands' strategy for growth in the next five years.
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Expansion Of Consumer Packaged Goods (CPG ) Business Dunkin’ Brands' launch of K-cups in the retail segment had a strong start.
A Citigroup analyst has noted that Dunkin’ has attained 5% market share in its K-cup launch with Keurig Green Mountain in the first three months since May 1.
In this model, cost leadership and product differentiation are mutually exclusive.
Therefore, each company can only choose one as their overall business strategy.
* With more than 12,500 locations in over 45 countries, we are looking for exceptional franchise candidates to help keep America runnin' on Dunkin' every day.
This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness.
Efforts taken in this direction would be crucial for revenue growth in the future.
See full analysis for Dunkin’ Brands Initiatives To Drive Sales In The U. To achieve its two-fold target of a 6% expansion rate and a 2-4% comp sales growth rate in the U. over the next five years, Dunkin’ Brands plans to use data, innovation, and technology.