If there isn't, find out the name of the recruiter or the head of the department you want to work for.
Show how keen you are to get this job and work for this employer.
Highlight to the employer what special skills, knowledge or expertise you can bring.
Think about a job you've done before and the job you want to get into, and try to identify the skills you need for both, like working to deadlines, managing budgets and working well with a wide range of people.
You can do this by cutting down on the number of times you use the word 'I' and increasing the number of times you use 'you' and 'your organisation'.
Be positive about who you are and what you have to offer, like your ability to learn quickly, your experience if you're older, or your ideas, enthusiasm and willingness to learn if you've recently finished college.
These details help you tailor your cover letter, so that you stand out.
When you start writing, highlight some of the skills and experience that they’ve mentioned to show how you fit the bill.
Highlight your most relevant skills and achievements, and explain any gaps in your CV, like periods of unemployment, time spent in prison, travelling or being a carer.
For each of these explain what you learned from the experience.