In addition, your business plan should include an analysis of your potential customers and the type of marketing your research shows will be most effective.
If you don't personally have these credentials, you must have a team that does.
That said, if you have training credentials, your business plan will carry more weight because you are spearheading an endeavor based on your industry-specific knowledge, which can be far more credible than simply hiring people with this expertise.
" and "What are the specific types of services that my training center will provide, and is there an opportunity for this training center in my area?
" and "If the market is currently flooded with other training centers, what niche can I create, based on my own expertise and differentiation of services?