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Focus on building an initiative on a solid strategy to which all are committed.
Coming next week — Step two in our 14-week series on creating a plan that will make a difference.
You’re doomed to continuing to depend on getting lucky, or repeating the most frustrating moments of your marketing and bizdev moments. Market Awareness To presume to go-to-market offering a menu of services/products without having completed an analysis of market conditions is to invite frustration from the outset.
Here are seven basic questions that should be asked to get you started on a productive market analysis.
But significant and enduring organic growth is seldom the result of a three to six month “surge” approach to marketing and business development.
Expectations that declining revenues and shrinking profits — frequent indicators of issues that transcend marketing and sales — can be turned around by pulling out the stops for three to six months, almost always result in a fits-and-starts approach.
Simultaneously, the owners of the organizations should articulate core values and shared aspirations — the three or four organizational principles and goals against which major decisions are weighed.
Ideally, these are the things that brought you together as a partnership or team in the first place.