Brief Research Proposal

Regardless of your research area and the methodology you choose, all research proposals must address the following questions: What you plan to accomplish, why you want to do it and how you are going to do it.The proposal should have sufficient information to convince your readers that you have an important research idea, that you have a good grasp of the relevant literature and the major issues, and that your methodology is sound.Instead of sending Christmas cards, we’ve decided to spend the same amount through Oxfam Unwrapped providing a donkey, a bicycle, books, radios, seeds, farming tools, clean water and a few hundred school meals to the needy in developing countries! It’s a bit like the foundation of a building – put in the spadework early on and your project is more likely to start on the right foot.

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So how do you write a brief that gets you off to a great start?

Begin with a short summary of your current situation, and define clearly what you already know.

It’s helpful if you also include details on how you think responsibility for the project should divide between you and your chosen research agency.

Next, set out your business objectives and research objectives.

For business objectives, what is your overall strategy and how does this research link into it?

What will you do with the information you get – what action do you expect to take?

A research proposal is intended to convince others that you have a worthwhile research project and that you have the competence and the work-plan to complete it.

Generally, a research proposal should contain all the key elements involved in the research process and include sufficient information for the readers to evaluate the proposed study.

If we ever stop providing impressive service, we should get out of market research and make widgets instead!

A Research Insight client wanted to understand the opportunities for their product within the 10 largest European Union export markets.

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