To learn all about how to use positive thinking to your greatest advantage, take a look at my article Transform Your Life With The Power Of Positive Thinking.About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today.
If you do not continually stimulate your mind with new ideas and information, it loses its vitality and energy, very much like a muscle that is not exercised.
Instead of thinking proactively and creatively, your thinking becomes passive and automatic. Most people get up at the same time each morning, follow the same routine at their jobs, socialize with the same people in the evenings, and watch the same television programs.
As much as 50% to 60% of your time in business and in life is spent in problem solving; the better you become at thinking up creative ways to solve the inevitable and unavoidable problems of daily life and work, and making effective decisions, the more successful you will be. We all want to be more successful, and enjoy greater status, esteem and recognition.
Your problem solving ability is a key determinant of how much of these you accomplish.
There are two main reasons why creativity is important in achieving business success.
First, problem solving and making decisions are the key functions of the entrepreneur.
A major obstacle to creative thinking is called “homeostasis.” This is a deep subconscious desire to remain consistent with what you have done or said in the past.
It is the fear of doing or saying something new or different from what you did before.
As a result of not continually challenging their minds, they become dull and complacent.
If someone suggests or proposes a new idea or way of doing things, they usually react with negativity and discouragement.