Ad Agency Business Plan

Ad Agency Business Plan-34
Oceania revenue will be based on client needs and market competitive service rates.Examples of client billing models include: Expected margins are estimated at 30-35 percent for graphic production services and 50-65 percent for consulting services.

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We intend to continue to compensate our entire team with an outstanding package of ongoing salary with individually based bonus and fringe packages.

These packages will be based on performance and return to the Oceania enterprise, primarily revenue-based packages for sales professionals and relationship-expansion-based incentives for our consulting professionals. We plan to achieve industry and client recognition and establish a market reputation by providing superior service delivery and enabling business performance for our clients.

Our competitive advantage will be our superior service delivery and client satisfaction; however, in this environment it may not be enough.

Thus our focus on leveraging industry and client relationships will become tantamount to continued revenue growth. Companies we will compete against in our dayto-day operations and sales pursuit will range from 3-person high-level consultant partnerships to established, multimillion-dollar advertising agencies such as Ogilvy and business management consultancies such as Accenture and Deloitte & Touche.

The following is a short list of professional organizations we have sponsored or have participated in.

Each year competition in this market space gets stronger and stronger.The manufacturing industry, particularly, old-line heavy equipment, agricultural, and transportation have difficult business issues related to high-end communications services.In the manufacturing environment, companies are striving to be competitive in all aspects of manufacturing.Participation in community and business organizations is critical to business success and employee satisfaction.We are actively researching and engaging leading organizations to determine which organizations will best serve the goals of the community at large, our organization, and associated business community partners.Oceania Creative is in the business of providing premium consulting, brand communications, and visual design services.The Oceania mission is to provide consulting and graphic production services to selected prospect clients primarily in the manufacturing industry.However, members of our team will exercise high-level relationships particularly with the business management consultancies.Our leadership team has participated with these organizations within high-level engagements—a true win/win environment for revenue generation.Production services are required to align our companies with client to provide ongoing management and design services to carry projects from concept to delivery.The Oceania team is comprised of seasoned design, consulting, and management professionals. The Oceania team has an average of 10 years of experience in communications, marketing, and related disciplines, and 12 years in professional brand and executive communications strategy consulting experience. Oceania has an expectation of its sales and consulting personnel to leverage these relationships in a meaningful manner and to demonstrate a direct relationship to revenue contributions.


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